NICHE BLOGGING AND THE LONG TAIL

May 1, 1988

In the modern age, the entertainment market place is little more than a long skinny tail, flapping nonchalantly in the wind.  Pre-Internet, the market was more like a short stumpy dock (that is, the bit of a tail left on your dog after you had its tail cut off.  Apparently this  is illegal in Australia now, which somewhat complicates an already horrible metaphor.)

Pictured: The World (pre-internet)

What?  This is the essence of “Long Tail Theory”, a term popularised by Chris Anderson. Anderson points out that, pre-Internet, consumers were more or less restricted to purchasing only those products which were available in brick-and-mortar stores.  Since these stores had limited shelf space, proprietors were able to stock only those products which they estimated they would sell enough of to cover the cost of having them in the store.  It is for this reason that shops are commonly found to be full of lowest-common-denominator junk, appalling trash that makes shopping an oftentimes excruciating experience.

However, thanks to the Internet, these limits no longer apply, and consumers are now able to purchase all sorts of bizarre trinkets which it would simply not be economical to stock in ‘real-world’ shops.  Rather than stores occupying expensive real-estate near population centres, web merchants like Amazon can house their goods in enormous warehouses out in the middle of nowhere.

Some hole in the UK somewhere
Amazon.co.uk pays hella little rent on this barren bit of Scotland.  Pay careful attention to the lack of bourgeoisie milling around waiting for the store to open. (en.wikipedia.org)

As it turns out, apparently there is still an enormous market for these bizarre trinkets, and thanks to the power of the web, this ‘long tail’ of consumption is now available for all to grab onto and wave around like a demented child.

“Niche Blogs” are basically the publishing equivalent of Long Tail Theory.  No longer do authors have to pick a subject or writing style that will have broad enough appeal to justify publishing a book, or get them a column in a newspaper or magazine.  Since it costs practically nothing to have a blog on wordpress or blogspot, people are able to write about topics which may not have interest to the majority of the population, but will still hold appeal for a particular minority of readers.  A “niche”, if you will.

In this spirit, “Almost Plausible” is situated in the “Fake But Amusing History” niche, which is a fairly nichey niche, even as far as niche blogs go.  I was, for want of a better term, “inspired” to pick this niche due to my following the blogs “Hark, a Vagrant“, and “Chase me Ladies, I’m in the Cavalry“.

Hark is a  comic-blog written by the Canadian cartoonist Kate Beaton.  Although she writes on a number of subjects, she is probably best known for her cartoons about historical figures.  These typically involve her skewering the “important white male” figures which reoccur throughout history, often by portraying them as neurotic buffoons.

Beaton typically updates the site about 2 or 3 times a week, and according to Alexa averages 20,000-30,000 hits a day.  Given the historical flavour of the blog, it’s not surprising that the average reader has at least some “college” education, and the style of humour is apparently most attractive to 18-24 year olds.  Speaking as an 18-24 year old with some “college” education myself, this seems about right.

The blog has a few banner ads on it, almost always for other webcomics.  According to the rates listed on the blog, these cost about US$1 (per hour/per day?), so it would not appear that the blog is especially lucrative for Beaton.  Presumably she derives more income through her online store, where she sells various bizarre trinkets (obviously).

Chase me Ladies is more your standard bloggy kind of blog, written by a grumpy ESL teacher named Harry Hutton.  He blogs about various matters, including his wretched existence, as well as wretched political excreta. He also spends a lot of time writing crank letters to politicians, and occasionally making prank phone calls.

Chase me Ladies is not as popular as Hark, though it comes in at a very respectable (and confusing) no. 61, 392 on the list of Malaysia‘s top sites.  I don’t know how to explain this.  That’s the internet for you.  Apparently Chase Me Ladies is most popular with male grad students who have no children and are aged between 35-44, which strikes me as a fairly accurate description of Hutton himself.  It is interesting that both sites’ “average reader” description seems to mirror that of the blogger themselves.  I would imagine that this will also be the case with my blog.

Hutton makes a point of not having any ads on his blog, as he sees this as basically being the internet equivalent of busking, humiliating yourself for a meagre pittance.

Why do people bother? (he says) I would cheerfully sell my soul for gold, but it’s a question of how much gold. It will cost you more than a carton of milk.

I must say I really respect him for this.  Hutton is keeping it real, stone cold saying no to AdSense.

For ‘Almost Plausible’ I plan to brilliantly combine the historical flavour-flav of Kate Beaton’s “Hark”, with the caustic wittery of Hutton’s “Chase me Ladies”.   With these two as my guide, I would expect that my blog will attract slightly over-educated readers aged 21-23, who will not be willing to see me make any money out of this. Fab-o.

Advertisements

6 Responses to “NICHE BLOGGING AND THE LONG TAIL”

  1. St. Catherine Says:

    This is so funny, oh my god…

  2. St. Catherine Says:

    Also, “readers aged 21-23” aye? Well, I just don’t know about that… aye?

  3. St. Catherine Says:

    Korrrrrrrrrrrrrrrrrrr


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: